Exceeding design expectations.

Vela, an avant-garde cycle trainer.

The challenge

Designing a home cycle trainer that people actually want to put on display at home.

The result

Vela demonstrates the power of design aesthetics to shift the paradigm of training at home.

Transforming home exercise 


Outside the gym a cycle trainer looks out of place. Yet they are marketed to be used at home. As designers we want to fix broken design paradigms when we spot them, so we took on this challenge.

The result is VELA, a cycle trainer with an avant-garde aesthetic that looks radically different than cycle trainers as you know them. It is a functional sculpture, that decorates the home with its minimalistic design.


During training the user is surrounded by spacious and appealing projections that inform about training goals instead of body metrics, so users can fully immerse in the training exercise. 


VELA expresses the user’s passion for their lifestyle through outstanding aesthetics. Home exercise is transformed with VELA. 


  • Trend Studies
  • Concept Development
  • Industrial Design
  • User Experience Design
  • Physical Experience Prototyping
  • Digital Experience Prototyping



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