Fluid Logo

We are FLUID – Passionate Team in Munich Since 2006

FLUID is an independent, international and award-winning design and innovation agency based in Munich. We are a team of passionate creatives, researchers and strategists with diverse cultural backgrounds.
Woman working on a laptop inside a glass office pod in an open-plan workspace with another walking by.
Open space office
Modern office lounge with gray sofa, orange chairs, glass table, and framed art on the wall.
Lounge
Group photo of smiling people holding large letters spelling FLUID in a bright room.
Brown cat lounging on a white chair under a modern table in a minimalist room.
Office table with conference phone, chairs, a plant, orange cabinet, and TV on wall in daylight.
Two men wearing white shirts posing in front of a wall with the word FLUID spelled above them.
Wall display of various artistic designs of the letter F pinned in three rows on white sheets.
Modern office with colorful shelf displaying gadgets, plants, and office supplies under hanging black lamps.

Our ambition.

We believe in the importance of placing the user at the center of everything we do, striving for meaningful solutions that shape the world of tomorrow.
We turn great ideas into intelligent strategies and beautiful and engaging products and services that stand out.
Close-up of half a woman's face with freckles, blue eye, and brown hair against a blue background.

User-Driven Design

We build our insights on the users' needs and develop the solutions they desire.
Close-up of a smartphone's bottom right corner with a curved screen edge and blue-white background.

Beautiful Experiences

We create products and services that are aesthetically crafted and delight the users.
Close-up of Radiometer device screen showing patient data and vital signs graphs on blue background.

Intelligent Solutions

We do strategic thinking to disrupt markets and design intelligent solutions.

Our values.

With today's complex challenges, it is more important than ever to know who we are and what we stand for. Our values serve as north star for all our activities.

We are flexible. In times of constant change, learning and adjusting quickly is the essence of how we work.

We believe in partnership & teamwork. With each other and together with our clients.

As creatives, researchers, strategists & designers with different cultural backgrounds, we embrace diversity.

We are passionate about what we do, we take on challenges with enthusiasm and creativity.

We are constantly learning. Our greatest skill is our ability to acquire new ones and become experts.

Our work and our world inspire us, fueling our curiosity and insight.

Our leadership.

Our teams offer a unique combination of expert knowledge and experience.
Matthis
Founder & Managing Partner
matthis@wearefluid.com
Ralph
Design Director
ralph@wearefluid.com
Roman
Founder & Managing Partner
roman@wearefluid.com
Daniela
Office Management & HR
daniela@wearefluid.com

Our history.

For more than 15 years, we help companies to identify new pathways for the future and be successful through design.
Black circle with the word 'LUNAR' and a crescent moon integrated into the letter A.

1985

LUNAR is established in Palo Alto, California by Jeff Smith, Gerard Furbershaw and Bob Brunner.
Blue circle with text 'LUNAR' and a crescent moon shape followed by the word 'EUROPE'.

2007

Roman Gebhard & Matthis Hamann establish LUNAR Europe in Munich.
Light gray circle centered on a white background.

2015

While the US studios are acquired by McKinsey & Co., the European studio remains independent.
White letters spelling FLUID wrapped around a pink and purple twisted infinity loop on orange background.

2017

LUNAR Europe is re-branded to FLUID and establishs a strategic partnership with Ritual Creative in Los Angeles.
Light gray circle centered on a white background.

2022

We celebrate our 15+1 years…

Join our team.

We love passionate people with bold ideas, who love their craft and want to grow with us.
Group photo of smiling people holding large letters spelling FLUID in a bright room.