We are FLUID.

FLUID is an independent, international and award-winning design and innovation agency based in Munich. We are a team of passionate creatives, researchers and strategists with diverse cultural backgrounds.
Open space office

Our ambition.

‍We believe in the importance of placing the user at the center of everything we do, striving for meaningful solutions that shape the world of tomorrow.
We turn great ideas into intelligent strategies and beautiful and engaging products and services that stand out.

User-Driven Design

We build our insights on the users' needs and develop the solutions they desire.

Beautiful Experiences

We create products and services that are aesthetically crafted and delight the users.

Intelligent Solutions

We do strategic thinking to disrupt markets and design intelligent solutions.

Our values.

With today's complex challenges, it is more important than ever to know who we are and what we stand for. Our values serve as north star for all our activities.

We are flexible. In times of constant change, learning and adjusting quickly is the essence of how we work.

We believe in partnership & teamwork. With each other and together with our clients.

As creatives, researchers, strategists & designers with different cultural backgrounds, we embrace diversity.

We are passionate about what we do, we take on challenges with enthusiasm and creativity.

We are constantly learning. Our greatest skill is our ability to acquire new ones and become experts.

Our work and our world inspire us, fueling our curiosity and insight.

Our leadership.

Our teams offer a unique combination of expert knowledge and experience.
Office Management & HR
Marketing & Communications Lead
Founder & Managing Partner
Founder & Managing Partner
Director Strategy & Innovation
Director UI/UX Design

Our history.

For more than 15 years, we help companies to identify new pathways for the future and be successful through design.


LUNAR is established in Palo Alto, California by Jeff Smith, Gerard Furbershaw and Bob Brunner.


Roman Gebhard & Matthis Hamann establish LUNAR Europe in Munich.


While the US studios are acquired by McKinsey & Co., the European studio remains independent.


LUNAR Europe is re-branded to FLUID and establishs a strategic partnership with Ritual Creative in Los Angeles.


We celebrate our 15+1 years…

Join our team.

We love passionate people with bold ideas, who love their craft and want to grow with us.