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We are FLUID.

FLUID is an independent, international and award-winning design and innovation agency based in Munich. – We are a team of passionate creatives, researchers and strategists with diverse cultural backgrounds.

Our ambition.

We believe in the importance of placing the user at the center of everything we do, striving for meaningful solutions that shape the world of tomorrow.

We turn great ideas into intelligent strategies and beautiful and engaging products and services that stand out.

User-Driven Design

We build our insights on the users' needs and develop the solutions they desire.

Beautiful Experiences

We create products and services that are aesthetically crafted and delight the users.

Intelligent Solutions

We do strategic thinking to disrupt markets and design intelligent solutions.

Our values.

With today's complex challenges, it is more important than ever to know who we are and what we stand for. Our values serve as north star for all our activities.

We are flexible. In times of constant change, learning and adjusting quickly is the essence of how we work.

We believe in partnership & teamwork. With each other and together with our clients.

As creatives, researchers, strategists & designers with different cultural backgrounds, we embrace diversity.


We are passionate about what we do, we take on challenges with enthusiasm and creativity.

We are constantly learning. Our greatest skill is our ability to acquire new ones and become experts.

Our work and our world inspire us, fueling our curiosity and insight.

We are successful because we are always willing to try, fail and start over again

Our leadership.

Our teams offer a unique combination of expert knowledge and experience.

Matthis

Founder & Managing Partner

matthis@wearefluid.com
Lukasz

Director Industrial Design

lukasz@wearefluid.com
Katja

Marketing & Communications Lead

katja@wearefluid.com
Jan

Director UI/UX Design

jan@wearefluid.com
Stefanie

Office Management & HR

stefanie@wearefluid.com
Roman

Founder & Managing Partner

roman@wearefluid.com

Our history.

For more than 15 years, we help companies to identify new pathways for the future and be successful through design.

1985

LUNAR is established in Palo Alto, California by Jeff Smith, Gerard Furbershaw and Bob Brunner.

2007

Roman Gebhard & Matthis Hamann establish LUNAR Europe in Munich.

2015

While the US studios are acquired by McKinsey & Co., the European studio remains independent.

2017

LUNAR Europe is re-branded to FLUID and establishs a strategic partnership with Ritual Creative in Los Angeles.

2022

We celebrate our 15+1 years…

1985

LUNAR was established in Palo Alto, California by Jeff Smith, Gerard Furbershaw and Bob Brunner.

2007

Roman Gebhard & Matthis Hamann  established LUNAR Europe in Munich.

2015

While the US studios were acquired by McKinsey & Co., the European studio remained independent.

2017

LUNAR Europe re-branded to FLUID and established a strategic partnership with Ritual Creative in Los Angeles.

2022

FLUID celebrates its 15 years…

Today