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FLUID LAB
Creating a consistent product family for "best agers", combining timeless design with a strong sense of character.
With OPERA, we created an iconic design that stands out with clear silhouettes and an approachable UI for an exceptional sound experience.
The market for audio products has experienced immense growth in recent years. With a wide variety of designs, from classic to progressive, new product paradigms and design concepts are being introduced on a regular basis.
This development was mostly driven by technological developments and shake-ups: From analog to digital, from "wired" to "wireless" and "mobile", from download to streaming services and the associated form factors, design concepts and styles.
In this market, strong brands with a history, a clear design, a focus on usability and a consistent design language have clear advantages.
The surrounding frame gains personality. It becomes an iconic 3D element, communicating high quality, precision and design finesse. Beyond that, the frame intentionally creates a stage for the logo, proudly highlighting and celebrating the brand.
The combination of traditional physical and digital on-screen interaction elements provides intuitiveness and a valuable, holistic design.
The well balanced shapes and proportions form a clear silhouette and very approachable overall appearance. A clear, precisely detailed zoning with flush surfaces and reduced contrasts creates a harmonious, modern overall image.
Sophisticated sound meets smart technology.
