Preparing an Industry Leader for the Digital Future

A journey radically changing Konica Minolta’s business model and offering new opportunities for growth.

The challenge

How can the leading manufacturer of office printers & global leader in workplace IT, whose business model is facing fundamental change, enter new growth markets in a digitalized workplace?

The result

Introducing a UX-driven approach and mindset into the innovation culture of Konica Minolta, we teamed up with our client partners to build a roadmap and innovation pipeline preparing Konica Minolta for the digital future.

Transforming business: from IT-manufacturer to IT- service provider

Having worked out a business strategy for growth in digital services building on Konica Minolta's key assets, the question now was: How would customers react?
A Lighthouse Project established an agile and user-centered process for the incubation of new products and services.

Through innovation research and co-creation workshops we helped the KM team build empathy for their customers and identify business opportunities that not only align with the strategy but also with their customers’ demands. 


The project was also used to align Konica Minolta employees around the world on the new strategy innovation process.

„Digitalisation is dramatically transforming the workplace. We are building a bridge between our existing markets and the growth markets of the future.“

Dennis Curry, CTO, Konica Minolta Inc.

  • Ethnographic Research
  • User Interviews
  • Concept Validation Test
  • Requirements Analysis
  • Opportunity Mapping
  • Persona Definition 
  • Value Proposition
  • Design Ideation Workshops
  • Business Modeling
  • Design Experience Prototyping
  • Qualitative Testing
  • Quantitative Testing
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