×
Konica Minolta
How can the leading manufacturer of office printers & global leader in workplace IT, whose business model is facing fundamental change, enter new growth markets in a digitalized workplace?
Introducing a UX-driven approach and mindset into the innovation culture of Konica Minolta, we teamed up with our client partners to build a roadmap and innovation pipeline preparing Konica Minolta for the digital future.
Having worked out a business strategy for growth in digital services building on Konica Minolta's key assets, the question now was: How would customers react?
A Lighthouse Project established an agile and user-centered process for the incubation of new products and services.
Through innovation research and co-creation workshops we helped the KM team build empathy for their customers and identify business opportunities that not only align with the strategy but also with their customers’ demands.
The project was also used to align Konica Minolta employees around the world on the new strategy innovation process.
"Digitalisation is dramatically transforming the workplace. We are building a bridge between our existing markets and the growth markets of the future."
Through innovation research and co-creation workshops we helped the KM team build empathy for their customers and identify business opportunities that not only align with the strategy but also with their customers’ demands.
The project was also used to align Konica Minolta employees around the world on the new strategy innovation process.
Through innovation research and co-creation workshops we helped the KM team build empathy for their customers and identify business opportunities that not only align with the strategy but also with their customers’ demands.
The project was also used to align Konica Minolta employees around the world on the new strategy innovation process.
