Designing from the inside out

The next generation of Fujitsu’s high-end workstations.

Client Fujitsu
The challenge

Designing the new line of high-end workstations to improve ease of use and maintenance.


The result

A completely redesigned product from the inside-out. Modular, swap-able components based on real user needs maximize user friendliness, accessibility and work efficiency.


Building on our strong 10 year partnership in developing and evolving the corporate design for Fujitsu’s product range, we designed the next generation of Fujitsu`s high-end workstations.


For the CELSIUS line, we clearly went beyond the bold Fujitsu front panel appearance and designed the interior and modular, swap-able components to focus on ease-of-use and accessibility. This is also apparent in the fully integrated handle, which is a premiere for Fujitsu workstations.


The result is a completely redesigned product from the inside-out based on real user needs. 

To underline the cable-free setup of the internal modules, the visual usability-concept with green touchpoint elements was applied with clear and easy access-covers and large, descriptive icons.


The iconic front panel design and internal guides were optimized to ensure an optimal air-flow supporting high performance by low noise emission.

The Fujitsu CELSIUS is a high-end computer with excellent build quality, backed by a reliable brand image. Intended for the commercial market, it is still very user-friendly with regards to maintenance and upgrading.

iF Design Award Jury 2018

  • Industrial Design
  • Concept Development
  • Implementation Support
  • Quality Assurance
  • Physical Prototypes
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