Building Fujitsu’s global identity.



Design language


The Challenge

Creating a flexible design language that unifies all brand products under Fujitsu‘s roof and makes sure Fujitsu products always stay modern and competitive.

The Solution

Fujitsu Nexperience is a genuine, ambitious and responsive design language that evolves over time. Created from Fujitsu’s brand values, it builds Fujitsu‘s new global identity. Nexperience establishes Fujitsu as a strong player in the market and helps to set the company apart from its competitors.

A strong and longstanding relationship.

The story of the Fujitsu Nexperience is one which involves a strong and long standing relationship:or more than 8 years we have been working very closely with the Fujitsu Management Team.

Unifiying all brand products under Fujitsu’s roof

Together we built Fujitsu‘s new global identity, creating a design language that unifies all of the brand products from laptops to servers, from top level strategy all the way down to the smallest details.

Characteristic design elements like the Origami Surface that reveals the Hidden Power Layer, the Honeycomb Pattern and the Infinity Mark bring together the portfolio, expressing a strong and recognizable identity of all Fujitsu products.

"Together with FLUID, we designed several generations of B2B products, which perfectly fit into our customers business environments, making a remarkable and genuine Fujitsu statement."
Toni Koberling
Chief Design Director, Fujitsu

Highlights & Capabilities

Highlights & Capabilities

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