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Eppendorf
Formulate Eppendorf's overarching design strategy and design language to shape their forthcoming product lineup, while crafting the debut product in perfect alignment with the redefined Eppendorf brand identity .
Redesigning the Eppendorf epMotion® series as first product family representing the design attributes and premium character of the newly envisioned Eppendorf brand.
The Eppendorf epMotion® series is an automated liquid handling solution developed to simplify pipetting tasks in laboratory settings. Designed with a strong emphasis on usability, the device range promotes & streamlines efficient workflows.
One standout feature is the assisted vertical sliding door, an intuitive design element enabling users to effortlessly access the entire workspace.
The inclusion of a convenient pull-out drawer, seamlessly integrated into the front area with the silver metal belt, serves as a quick waste disposal solution for pipette tips and other disposables.
To further enhance usability, the epMotion features a prominent LED light line that acts as a status indicator and allows for minimal user intervention.
In a bid to help propel the Eppendorf brand into the future, we embarked on a journey to modernize its visual identity, aligning it with the core attributes that define their devices: precision, high quality, ease of use, and clarity.
When crafting Eppendorf’s new design language, we employed a reduced and minimalistic set of shapes and clean lines. This deliberate simplicity evokes a sense of ease of use, precision, and technical proficiency, perfectly symbolizing Eppendorf's brand values.
The introduction of a distinctive silver "metal" belt encircling the devices accentuates their exceptional quality and robustness and serves as a visual testament to Eppendorf's unwavering dedication to delivering products of the highest caliber.
In harmony with the brand's renewed identity, a fresh color scheme has been embraced, with winter white taking center stage. This choice reflects clarity and elegance, creating a visual language that embodies purity and a refined aesthetic.
Through this comprehensive design language transformation, Eppendorf is primed for continued success, positioning itself as a trailblazer in innovation and excellence.
Since 2019, we have served as Eppendorf's lead agency, forging a strong and enduring partnership. Knowing each other for many years has proven to be an invaluable part of enabling effective collaboration.
The Eppendorf epMotion® series is part of an entire product ecosystem. Harnessing our collective expertise and passion to help shape Eppendorf's complete range of products is very rewarding.
Since 2019, we have served as Eppendorf's lead agency, forging a strong and enduring partnership. Knowing each other for many years has proven to be an invaluable part of enabling effective collaboration.
