Shaping a brand for future success.


automated liquid handling solution

The Challenge

Shape Eppendorf's forthcoming product lineup while crafting the debut product in alignment with the redefined overarching Eppendorf design language.

The Solution

Redesigning the Eppendorf epMotion® series representing the design attributes and premium character of the Eppendorf brand.

Unleashing potential through user-centered design

The Eppendorf epMotion® series is an automated liquid handling solution developed to simplify pipetting tasks in laboratory settings. Designed with a strong emphasis on usability, the device range promotes & streamlines efficient workflows.

One standout feature is the assisted vertical sliding door, an intuitive design element enabling users to effortlessly access the entire workspace.

The inclusion of a convenient pull-out drawer, seamlessly integrated into the front area with the silver metal belt, serves as a quick waste disposal solution for pipette tips and other disposables.

To further enhance usability, the epMotion features a prominent LED light line that acts as a status indicator and allows for minimal user intervention.

Precision, high quality, clarity

With the aim of focusing on the needs of users, we embarked on a journey to modernize Eppendorf’s product portfolio & visual identity, aligning it with the core attributes that define their devices: precision, high quality and clarity.

Accompanying a premium brand into the future

A reduced and minimalistic set of shapes and clean lines conveys a feeling of deliberate simplicity, evoking a sense of ease of use, precision and technical proficiency. This perfectly symbolizes Eppendorf's brand values.

Embodying purity and excellence

The introduction of a distinctive silver "metal" belt encircling the devices accentuates their exceptional quality and robustness and serves as a visual testament to Eppendorf's unwavering dedication to delivering products of the highest caliber.

In harmony with the products' design evolution, a fresh color scheme has been embraced, with winter white taking center stage. This choice reflects clarity and elegance, creating a visual language that embodies purity and a refined aesthetic. 

Through this comprehensive design language evolution, Eppendorf is primed for continued success, positioning itself as a trailblazer in innovation and excellence.

Highlights & Capabilities

A long lived partnership.

Since 2019, we have served as Eppendorf's design agency, forging a strong and enduring partnership. Knowing each other for many years has proven to be an invaluable part of enabling effective collaboration.

Designing a whole product portfolio.

Harnessing our collective expertise and passion to help shape the Eppendorf epMotion® series is very rewarding.