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Kitchen & Household

Our home is becoming more and more important. The clear boundaries between the workplace and our workplace at home continue to blur, growing our desire to make our home a place where our individual and most important needs are met: a personalised place of wellbeing.

For us as designers, this means that we need to understand people and how they live in their private lives on a very deep level. Also we need a clear vision of who we are designing for.

How smart & connected does the home need to be? How should technology simplify our life at home and how much is too much? How do we cook, how do we shop, how do we eat, how do we store food?

Only when we have answered questions like these, and when we have taken into account the diversity of people from different cultures and in different life situations, can we start to design products and services that create real added value.