Humanizing Pharmacy Automation.
BD Rowa
SMART UI
The Challenge
In the fast-paced world of pharmacies, every second counts. Pharmacists juggle prescriptions, inventory, and patient care under pressure. Medication dispensing robots streamline operations, but their complexity can sometimes feel overwhelming. BD Rowa™ needed an intuitive interface that seamlessly integrated into pharmacy workflows—simplifying tasks, reducing friction, and building confidence in automation so staff could focus on what matters most: their patients.
The Solution
Together with BD Rowa™, we created the intuitive interface for the next generation of automated warehouse robots — blending familiarity with innovation. Designed for effortless interaction, it supports quick onboarding of new staff and simplifies key robot functions in daily operation.
A Robot That Feels Like Part of the Team.
Designed to fit naturally into existing workflows, the new UI supports pharmacy teams in their daily routines and transforms the complex machine into a trusted colleague.
Empowering Confident Decisions.
Pharmacists don’t have time for guesswork. The new UI streamlines key robot functions with one-tap access, guided workflows, and intuitive visuals to minimize cognitive load and prevent errors. The clean, structured interface ensures relevant information is always at the user’s fingertips, making daily operations more efficient and less stressful.
Clarity Under Pressure.
Errors can disrupt workflows, but the new UI eliminates the frustration. With the simplified troubleshooting experience, users receive clear, step-by-step guidance, ensuring fast, confident resolutions to keep the Rowa running. A structured notification system prioritizes urgent issues while minimizing unnecessary disruptions—helping pharmacists maintain oversight, even in high-pressure moments.
Shaping Solutions Through Experience.
To design a solution that truly captures user needs, we began by spending time working directly with pharmacists across Europe -in pharmacies in Germany, the UK, and Italy. This allowed us to observe workflows, understand behaviors, and uncover pain points firsthand.
Highlights & Capabilities
Continuous Discovery.
Our in-context research ensured the new UI was designed with user needs at its core, seamlessly integrating into real-world pharmacy operations. By immersing ourselves in their daily routines, we were able to create a system that truly meets their needs. Our ongoing commitment to continuous testing with pharmacists ensures it evolves to stay user-centered and future-ready, adaptable in an ever-changing industry.
Collaboration Across Borders.
In close collaboration with BD Rowa™ representatives across Europe, we tackled the challenge of creating a system that works seamlessly despite differing regulations and medication-handling practices in each country. Finding a solution that balances compliance, efficiency, and user-friendliness was complex—but also an exciting challenge that pushed us to design an interface that serves pharmacists everywhere.
