Service Design

Welcome to FLUID, the design and innovation agency specialized in digital and physical experiences - with award-winning Service Design.

Together with our clients, we create holistic and engaging services that deliver quality experiences.

We research, envisage, prototype and then orchestrate service experiences, over time and multiple touchpoints, to design powerful service strategies and deliver memorable experiences that create an emotional connect between customer and brand.

reddot 2020 IF Design Award red dot winner 2021 German Design Award IF Gold Award 2018 UX design Award Nomination 20019 German Innovation Award Red Rot Award IDEA Gold German Design Award 2017 ISPO
  • Depth Interviews
  • B2B Depth Interviews
  • Participant Observation
  • Participation
  • User Workshops
  • User Journey Map
  • Use-Flow Analysis
  • User Stories
  • Value Proposition Mapping
  • Cultural Probes
  • Competitive Matrix Analysis
  • Service Experience Prototyping
  • Baseline Data Definition
  • Implementation Support
  • Service Blueprint
  • Touchpoint Map
  • Co-Creation Sessions

Your Future

FLUID (formerly LUNAR Europe) is an independent, international and award-winning design and innovation agency based in Munich and Los Angeles.

We are an international team of creatives passionately designing for the business challenges of our time. Around the world, we work together in close partnership with our clients, from global companies to innovative startups.

How can we help you to design your future success?

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