Service Design

Welcome to FLUID, the design and innovation agency specialized in digital and physical experiences - with award-winning Service Design.

We create holistic and engaging services that deliver quality experiences.

We use our process to our strength by working collaboratively to identify key areas of intervention. We research, envisage, prototype and then orchestrate service experiences, over time and multiple touchpoints, to design strong strategies that ensure a balance between the customer and the business values.

We believe that service design is a practice that enables the right connections between multiple users, disciplines and stakeholders. Therefore our goal is to ensure we help brands make the right connections to develop a rich system that delivers a memorable experience.

German Design Award IF Design Award reddot design Award Winner 2018 IF Gold Award 2018 German Innovation Award Red Rot Award UX Design Awards Nominated 2018 IDEA Gold German Design Award 2017 ISPO
  • Depth Interviews
  • B2B Depth Interviews
  • Participant Observation
  • Participation
  • User Workshops
  • User Journey Map
  • Use-Flow Analysis
  • User Stories
  • Value Proposition Mapping
  • Cultural Probes
  • Competitive Matrix Analysis
  • Service Experience Prototyping
  • Baseline Data Definition
  • Implementation Support
  • Service Blueprint
  • Touchpoint Map
  • Co-Creation Sessions

Your Future

FLUID (formerly LUNAR Europe) is an independent, international and award-winning design and innovation agency based in Munich and Los Angeles.

We are an international team of creatives passionately designing for the business challenges of our time. Around the world, we work together in close partnership with our clients, from global companies to innovative startups.

How can we help you to design your future success?

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