FLUID Design GmbH.

We are a team of passionate creatives, researchers, strategists and designers with international experience and diverse cultural backgrounds.

Woman climbing an indoor rock wall with blue glowing holds, wearing a black tank top.

Person gripping a wooden gym ring in a workout pose wearing black athletic clothes.

Woman in blue tank top exercising on a sleek modern exercise bike indoors.

Woman in black workout clothes doing advanced yoga pose balancing on hands on a mat indoors.

Woman exercising on a rowing machine indoors with mountain view through the window.

Three glass iF Design Awards trophies with overlaid text: Top 3 Design for Health.

FLUID Design Ranking

Hand holding rolling suitcase handle with black leather bag hanging in an airport terminal.

FLUID at Analytica

iF Design Award 2026 for Qwello

Medical Product

Medical device with attached screen on a wheeled stand in a modern clinical room with an exam table

MASTERPULS Icon

Illustration of a person looking through binoculars with text: How we think about what’s next.

Speculative Design

Abstract geometric pattern with overlapping circles and squares in muted red, blue, yellow, and purple tones.

Designing Coherence

Isometric illustration of vintage computers, electronics, and circuit boards stacked and interconnected.

From Product to Platform

Laptop and smartphone displaying a website about studying in Germany with search options for major, degree, and language.

Rethinking Public-Sector UX

Top view of a white medical device with gray control panel and buttons labeled Alivion nutrion.

Award-Winning.
Now Market-Ready.

Vintage style drawing of a person looking through binoculars with detailed cityscape scene reflected in lenses.

Speculative & Vision-Driven  Design

Large group of people networking at a busy event with text No Startup Builds Alone.

Bits & Pretzels

Four men sitting on stage in a panel discussion at Bits & Pretzels conference with blue vertical lights.

Bits & Pretzels

Siemens Customer Heartbeat dashboard showing journey community cards and top customer experience drivers.

Customer Centricity in Action

Dashboard showing customer engagement, top regions, experience drivers, intents, fulfillment, and reactions stats.

Journeys Mapped by Teams

Customer journey interface showing technical engineer's next actions and detailed user interactions.

From Insight to Impact

Audience facing stage with empty chairs and large screen showing a blue-toned map at Bits & Pretzels event.

Bits & Pretzels

Set of gold and white hair styling tools including a hair dryer, curling brush, and flat iron.

Iconic Product Line for Beurer

Automated pharmacy shelving system with robotic arm and text Humanizing Pharmacy Automation.

BD Rowa SMART UI

Modern Pyxa laboratory device with touchscreen in a clean white lab with counters and equipment.

From Insight to Impact: Stellaromics

36th UX Monday June at FLUID

Electric cars parked and charging at a station during sunset with text 'Urban Life Tomorrow.'

Qwello Charging Stations

Person holding a small black rectangular device near their mouth against a dark background.

International Day of Action for Women’s Health

Three men at a health design panel discussion with purple backlighting and a microphone.

Designing Healthcare that puts people first

Red background with white text reading '4X IF Design Award 2025 for Fluid'.

4× iF DESIGN AWARD WINNERS!

Two men talking in an indoor setting with decorative plants and colorful lights in the background.

Creative Confluence 4 sponsered by bayern design

Close-up of a young woman with freckles and red hair, overlaid with text about women's pain in gynecology.

International Women's Day

FLUID is shaping the future of healthcare

Table with wine bottles and glasses below large letters spelling FLUID and neon sign saying Never stop trying.

bayerndesign & Creative Confluence No4

Close-up of a modern espresso machine brewing coffee with foam on top.

Melitta: Blending deep coffee traditions

Dental equipment control panel with a screen showing speed set to 20,000 1/min and handpiece attachments.

KaVo Dental. Good design lasts! Even after more than 10 years.

White Danfoss thermostat valve knob attached to a pipe against a shadowed wall.

Evolving the icon of domestic heating.

A woman is sitting in front of a laptop.

UX Design Award for Siemens Customer Heartbeat

A Siemens coin page with a man's face on it.

Empowering Data-Driven HR Management

A flow chart of a service blueprint.

Where Seamless Experiences Meet Real Business Impact

A website with a purple background and a check out button that says "Our New Service Pages".

Check out our services here:

Portrait of a smiling man with curly hair wearing a gray hoodie and denim jacket, with Q&A text.

Can AI help us make insights stick within organizations?

Man with curly hair climbing indoor rock wall, gripping a hold with chalked hand.

AI can only know what we discover.

Smiling man with curly blond hair wearing a gray hoodie and dark denim jacket in blurred indoor setting.

What if research insights could do more than sit in a report?

A man with curly hair looks sideways near a computer screen with text: Can AI make research insights stick?

Can AI make research insights stick?

Team of five collaborating around a table with papers, mugs, and notebooks in a meeting room.

Looking for a marketing lead

Entrance to Messe München with large posters and signs directing to expopharm event and taxi stand.

FLUID @expopharm 2024 in Munich!

Middle-aged women with hands on hips during a fitness or dance class, smiling and focused.

We created "Kick"

Man standing by podium with laptop giving presentation with screen showing nurse and elderly woman, plus phone UI.

FLUID Lunch Talk!

Man with glasses on collar sitting on sofa in modern office with plants and shelves behind him.

Welcome Ralph Bremenkamp

Smiling woman with blond hair sitting at a table with hands clasped, text says Welcome Claudia Berger.

Welcome Claudia Berger

Woman with hair bun looks through microscope in a lab with orange lighting and research text overlay.

Voices: Why design research...

Two smiling men taking a selfie with large colorful IFA letters behind them outdoors.

FLUID IFA FINDINGS

Person holding a colorful neon sign with the word FLUID in an office space.

Our amazing Chief Happiness Officer Dani

Two men sitting at a table in a modern office space, looking at a laptop screen together.

Behind the scenes

Dashboard screen showing quality control with moisture distribution at 28% and plant data charts.

Collaboration with Bilfinger on the BCAP 2.0

Colorful balloon numbers 18 above bold white text saying Happy Birthday on orange background.

Celebrating our 18th birthday

Group of people wearing white shirts gathered in a shaded outdoor area with trees around.

Our day @ Die gute Stube

Cozy room with wooden floors, chairs, tables, and soft lighting from ceiling lamps.

FLUID & Die gute Stube

Elderly woman with white hair looking sideways, text says 'Making home care easier'.

Home Care with TABLU

Collage of creative work scenes and people with text overlay stating We Are Future.

Satellite orbiting Earth with text 'Making data accessible' overlayed in white.

Our day @ Die gute Stube

Smiling girl in striped shirt pointing at a missing tooth while woman watches, dental office setting.

Our day @ Die gute Stube

A man is standing in front of a puzzle with the words navigating complexity.

Voices: Navigating complexity

Man speaking on stage about sound's role in UX design with audience and screen visible.

Creative Confluence No3

View of Earth’s horizon from space showing blue atmosphere and scattered stars in dark sky.

Weather Monitoring with EUMETSAT

Abstract figure with gray body and orange head reaching up to a floating orange balloon.

Voices: The art of letting go

Group of people socializing indoors near orange chairs in a bright, modern room.

Pictures FLUID goes MCBW

Invite FLUID goes MCBW

Timeline segment showing a Saint Bernard dog labeled 1810 and a Barryvox avalanche beacon labeled 1968.

Skier in yellow pants and black jacket skiing downhill on snowy mountain under bright sun.

Collaboration with @Mammut,

Man holding microphone presenting to seated audience with purple and pink lit curtains behind.

CreativeConfluence No2

Healthcare worker in blue scrubs operating a medical blood analysis machine in a clinical setting.

Expertise in healthcare & medical

Group of nine diverse women smiling and posing together in a modern office with plants and orange chairs.

Medical device screen showing arm skin images and close-up of skin lesion with measurement.

OCT device NITID by MedLumics

Front and back views of a black Gigaset smartphone with dual cameras and textured rear case.

Gigaset. The GX6

The word healthcare in a red to dark red gradient on a white background.

Close-up of a black hair clipper blade with a red accent and sharp teeth for cutting hair.

3D Animation and Visual Storytelling

Modern white ophthalmic device for eye exams on a round table with eye chart in background.

Three black and red Beurer grooming devices with digital displays showing 100% battery.

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FLUID Design GmbH

Fraunhoferstraße 23h
80469 München
Deutschland

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