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A whole new gaming experience.

FLUID LAB

PLAY

Gaming kit

PLAY

The Challenge

With today's mobile devices and easy accessible apps, everyone is a gamer. With PLAY we blur the borders between mobile and console gaming. Because fun should have no limits.

The Solution

A fully flexible ecosystem that turns your mobile device into an uncompromised gaming machine. PLAY offers a whole new gaming experience: Play anywhere, anytime.

Play anywhere, anytime.

Attach control pads directly to your screen and turn it into a full-on gaming device, with great usability and intuitive shortcuts to various gaming features.

Easily combine PLAY parts to a complete ergonomic, connected controller. Full gaming experience, easy to take along. Play where you want with no compromises.

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An all new intuitive physical and digital interaction experience

PLAY features a 360º projection and sound system that turns any surface into your own gaming universe. Create your own race tracks and virtual worlds in a fun and intuitive way.

Play like you never imagined before.

Highlights & Capabilities

Experimental ideation.

Your own gaming universe.

PLAY features a 360º projection and sound system that turns any surface into your own gaming universe. Create your own race tracks and virtual worlds in a fun and intuitive way. Play like you never imagined before.

Highlights & Capabilities

Experimental ideation.

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