The communication technology sector has for the last ten years been the driving force for innovation. Unlike any other technology, the internet and smartphones have drastically changed the lives and possibilities of people in that decade.
Ultimate connectivity and internet access at all times have become a commodity. Where the main use cases seem identified, the forms of communication will keep changing; voice calls are replaced by messaging and data capabilities are increasing steadily. The industry’s pace for new products and services will stay high, driven by the demand of generations of users that grew up with mobile devices and smart technologies like AI/machine-learning on the horizon.
For design creating products and solutions in the consumer communication sector, there is the challenge to create intuitive, meaningful user experiences that keep up with the fast technological change and the most demanding global user.