Bosch electric Stroller Systems

Bringing smart electrical drives to strollers.

The challenge

Design of the first Bosch smart electric drive unit for eStrollers including battery system.


The result

A high-tech solution combining powerful performance and easy usability, coming in a beautifully integrated, non-technical design, setting new standards in comfort and safety.

Designing a platform to provide comfort and safety for baby strollers


The Bosch electric drive unit is the jewel of the eStroller, empowering and supporting the user in any situation, on plain surfaces, up- and downhill. The system comprises two smart electric motors mounted to the stroller’s rear axis, an electromechanical brake, a battery pack with a removable lithium-ion battery and a smartphone app. 


All components of the Bosch eStroller system are designed to work perfectly together.

Sophisticated integration


With its minimized technical component sizes and a seamless visual consistency between all components, the drive unit is designed for maximum integration with the stroller.

The electric drive unit is designed to ensure an outstanding usability. 


The motor reacts quick and naturally upon push and stop motions by the user, offering an intuitive, easy and safe handling on any terrain. 


An LED ring on both sides offers clear indication of battery status, bluetooth pairing mode and brake setting. The battery is removable for charging.


The parking brake, with its clear indication of color, lets the user know when the stroller is in safety mode.

The magic is always in the detail

The Bosch electric drive unit for eStrollers is a modular platform. It can be integrated with and adapted to various stroller manufacturers in the future.

  • Up-front user interviews
  • Use-flow analysis
  • Expert review
  • Industrial Design
  • User Experience Design
  • Engineering Concept Development
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