Insights & Strategy

Welcome to FLUID, the design and innovation agency specialized in digital and physical experiences - uncovering Insights and defining Strategy.

When it comes to innovation and design, we firmly believe in a user-centric and agile approach. 

We explore users’ worlds to develop insights-driven strategies that are aligned with our client's brand identity and their market realities, helping them to innovate in meaningful ways.


German Design Award IF Design Award reddot design Award Winner 2018 IF Gold Award 2018 German Innovation Award Red Rot Award IDEA Gold German Design Award 2017 ISPO UX design Award Nomination 20019
  • Ethnographic Research
  • User Interviews
  • Stakeholder Interviews
  • Concept Validation Test
  • A/B Testing
  • Expert Analysis
  • Trend Analysis
  • Statistical Analysis
  • Competitive Analysis
  • Requirements Analysis
  • Opportunity Mapping
  • Persona Definition
  • Co-Creation Workshops
  • Ideation Workshops
  • Value Proposition Design
  • Business Model Design
  • Brand Strategy
  • Experience Prototyping
  • Qualitative Testing
  • Quantitative Testing
  • RITE Method

Your Future

FLUID (formerly LUNAR Europe) is an independent, international and award-winning design and innovation agency based in Munich and Los Angeles.

We are an international team of creatives passionately designing for the business challenges of our time. Around the world, we work together in close partnership with our clients, from global companies to innovative startups.

How can we help you to design your future success?

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