Insights & Strategy

Insights & Strategy

When it comes to innovation and design, we firmly believe in insights-driven strategies.

Strategy development with FLUID entails exploring users’ worlds and discovering growth opportunities along the way.

With our user-centric and agile approach, we help our clients innovate in a meaningful way. We align strategies with user needs, brand identity and market realities.

 

Methods
  • Ethnographic Research
  • User Interviews
  • Stakeholder Interviews
  • Concept Validation Test
  • A/B Testing
  • Expert Analysis
  • Trend Analysis
  • Statistical Analysis
  • Competitive Analysis
  • Requirements Analysis
  • Opportunity Mapping
  • Persona Definition
  • Co-Creation Workshops
  • Ideation Workshops
  • Value Proposition Design
  • Business Model Design
  • Brand Strategy
  • Experience Prototyping
  • Qualitative Testing
  • Quantitative Testing
  • RITE Method