The importance of information architecture when designing for large corporations
Information architecture deals with the meaningful organization and structuring of content, with the goal that users can quickly find and access it.
When we design digital products for clients, we are always information architects as well. If these clients are large corporations, this aspect of our work plays a particularly important role.
Large corporations with hundreds of thousands of employees are highly complex organizations. We are currently developing digital tools for such a client. The procurement of the data relevant to the project from countless data sources alone is a huge challenge.
Even though nothing is visible, the future user experience lying in the far distance and the questions asked are purely structural, we can never provide meaningful information without a well thought-out architecture.