Logo hack
April 2018

Experimenting with our logo

Our daily life here at FLUID involves a lot of hands on working. We are thinkers, explorers and most importantly doers. We began to ask ourselves what would happen if we apply this to the very core of our identity: our logo.

The challenge was simple, to reinterpret the logo in a personal and playful way. This ended up with a broad variety of approaches.

Some of us went to a coffee shop and created the logo with the help of a barista. Others used the 3-d printer to add another dimension to our logo.

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Some of the team even used water balloons and popped it to create a splash with our logo.

Splash ani

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The result was a diverse range of logo iterations that captures the essence of who we are as a company. Serious but lively, combining both worlds of digital and physical embracing manual and new techniques all of this done using a very hands on approach.

The entire exercise was great fun and helped give our logo a personal flavor.

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by Katja Brandenbusch
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